---
title: "Felix Lebedinzew, Product Designer × Painter"
description: "I design complex products people can trust, and help them grow. Berlin."
canonical: "https://madebyfelix.com/"
author: "Felix Lebedinzew"
last-updated: "2026-09-29"
---

# Felix Lebedinzew

> I design complex products people can trust, and help them grow. Berlin.

Product designer, builder and painter in Berlin. Head of Design at Getsafe (insurance), previously Revolut and Commerzbank. Designs complex, regulated products people can trust, builds with AI and real code (shipped iOS apps solo), and paints with acrylic. Available for design advisory next to the day job.

## Selected work

| Project | Role | Timeframe | Impact | Read |
| --- | --- | --- | --- | --- |
| Getsafe | Head of Design · Brand, App, Growth | 2024 → now | 500K+ customers · 4.7★ | [/work/getsafe](/work/getsafe.md) |
| Revolut | Senior Product Designer | 2023 – 2024 | 45M+ users | [/work/revolut](/work/revolut.md) |
| Commerzbank | Product designer + Design Ops | 2017 – 2021 | 2M+ users | [/work/commerzbank](/work/commerzbank.md) |
| Forget Finance | Founding Designer | 2021 – 2023 | €3.5M seed | [/work/forget-finance](/work/forget-finance.md) |
| Junto | Design partner | 2022 – 2023 | €5M seed | [/work/junto](/work/junto.md) |
| The Pioneer | Design partner | 2019 – today | 70k+ subscribers | [/work/mediapioneer](/work/mediapioneer.md) |
| Reliant AI | Design partner | 2023 | $11.3M seed | [/work/reliant-ai](/work/reliant-ai.md) |
| Smartkündigen | Design partner | 2022 | 500K+ cancellations | [/work/smartkuendigen](/work/smartkuendigen.md) |
| Revolut People | Senior Product Designer | 2023 – 2024 | Live in UK + EEA | [/work/revolut-people](/work/revolut-people.md) |

Advisory and design partnerships: [nōuxx](/work/nouxx.md), [Seaborne Capital](/work/seaborne.md), [Knowunity](/work/knowunity.md), [Rechtspilot](/work/rechtspilot.md), [Meisterkreis](/work/meisterkreis.md).

Full list: [/work](/work/index.md)

## Recent writing

- [What survives when software is free](/thinking/what-survives-when-software-is-free.md) (Design, 2026-08-24, 5 min): Building got cheaper. Judgement, trust and distribution did not.
- [How I built and shipped a real iOS app with AI in 14 days](/thinking/how-i-built-and-shipped-a-real-ios-app-with-ai-in-14-days.md) (Design, 2026-01-28, 8 min): The exact loop behind Still, including the parts AI got wrong.
- [Love is quantifiable](/thinking/love-is-quantifiable.md) (Essays, 2025-05-03, 2 min): A personal essay about entanglement, choice and our need to feel connected.

All articles: [/thinking](/thinking/index.md)

## Side projects

iOS apps built and shipped solo with AI and real code. [Still](/experiments/index.md) is live on the App Store: one sentence a day, built in 14 days. In progress: Quoted, Commit, Daily Sudoku.

## Also

- [About](/about.md): background, career, approach
- [Paintings](/paintings.md): acrylic on canvas, some available
- [Principles](/thinking/principles.md): ten principles for building with AI

## Contact

hello@madebyfelix.com. Available for design advisory (fintech, insurtech, regulated products, teams building with AI) next to the Head of Design role at Getsafe.

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